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Sat: 9am - 4pm. Sun: Closed. Why Shop With Us? About Us. Student Discount. Buying Guides. Clearpay: Buy Now, Pay Later. Hilfiger developed a reputation as a hard-working young designer, and was considered for jobs at Perry Ellis and Calvin Klein. What he really wanted, however, was his own label.
In , Hilfiger was approached by Indian entrepreneur Mohan Murjani, who was looking for a designer to head a men's sportswear line. Murjani allowed Hilfiger to design the label under his own name, sealing the deal. The pair announced Hilfiger's arrival onto the scene with a blitz marketing campaign that included a bold billboard in New York City's Times Square announcing Hilfiger as the next big thing in American fashion.
Their tactics rankled the fashion establishment, which looked down on Hilfiger's naked self-promotion-Calvin Klein even got into a shouting match with the billboard's creator at a New York City restaurant. Though Hilfiger was embarrassed by the fallout, the bold tactics worked. Hilfiger's line of preppy clothes with his trademark red, white and blue logo soon became wildly popular.
By the early s, the hip-hop world embraced oversized versions of Hilfiger's clothes, and the brand assiduously courted rap stars and celebrities. Snoop Dogg's choice of a giant Tommy Hilfiger t-shirt during a Saturday Night Live performance in March brought sales figures to an all-time high.
Despite Hilfiger's commercial success, however, the fashion elite still snubbed him. They, later relented, and gave it to him in He was raised as a Catholic and his parents were a nurse and a jeweler. He was self-taught in fashion and designed for his longtime admired boutiques. In , he shifted to New York City and got a full-time job as a fashion designer. Hilfiger met Mohan Murjani and with his support in launched his initial signature clothing line. By using our website you are accepting our privacy, security and cookies policy.
Since launching his namesake brand in , Tommy Hilfiger has become globally renowned as the pioneer of classic American cool style. Inspired by iconic pop culture and Americana heritage, the designer and his brand are driven by an ever-optimistic vision to break conventions and celebrate individuality. Ten years later, he moved to Manhattan to pursue a career in fashion design, and in his namesake brand launched with a single menswear collection.
In , PVH Corp.
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