Unlike normal Snaps, Snapchat Stories last for 24 hours and can be viewed more than once. Teens like this feature as it allows them to share snapshots of their lives from the last 24 hours with all of their friends. There is also an option to share your story publically using the Our Story feature.
Snapchat users can also browse through stories published by popular brands and celebrities. Snapchat now allows users to upload photos and saved Snaps from their device photo albums. Snapchat Memories was created so users could show each other their photos from the app. Users can also search through memories using different tag words associated with the photos for example cat, hug, selfies etc.
Memories can be shared as a story, directly to another friend or by showing a friend the album in real life. The memories feature can be accessed by swiping up on the main camera screen. Here you have access to articles and videos from their media partners. The user can access Snapchat Discover at the bottom right-hand side of their screen and can flick through the content there. The risk for younger users is that the content is not filtered and they may come across news stories, or tabloid style articles that are not age-appropriate.
Popular live stories also make it into the discover feed and there is no way of knowing what could trend on Snapchat. The stories in the Discover area can be forwarded to friends.
This feature was added to Snapchat in the 2. It adds a gaming element to the app which can be achieved if you follow a few rules. Users can access the Snapchat Discover feature by opening the Snapchat app on a mobile device and swiping right twice. Snapchat Discover gives users the option to view stories created by publishers and TV networks.
Popular networks create disappearing Stories comprised of text, image, and video. Despite its popularity, Snapchat Discover faces competition from other social media platforms, like Facebook and YouTube, that offer news and video content to audiences.
Almost 4 in 10 Snapchatters claim that they discover brands thanks to Snapchat celebrity endorsements and online posts Globalwebindex, One of the main reasons why influencers find it hard to establish themselves on the social media platform is because there is no real middle ground where you can build up your followers. Influencers on Snapchat usually take photos of themselves using products and share these snaps on Snapchat. In a way, Snapchat influencer marketing relies on word-of-mouth marketing.
Brands are encouraging influencers to use their products and spread the word to their fans and followers. The important thing to keep in mind for Snapchat influencer marketing is to find a partner that can associate with your brand image. If anything these Snapchat statistics show us that Snapchat is here to stay. It has undergone a lot of growth in the past few years. And even though Snapchat saw a drop in users in , it managed to make its way back out and get back on track in terms of revenue.
In the coming years, Snapchat will continue to attract younger users, mainly millennials and Generation Z. Let us know in the comments below! Choosing between Magento vs Shopify? This post breaks down how the platforms compare in ease of use, design, and more. You might not know what to…. Want to learn how to advertise on Instagram?
Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. Skip to article content Post contents. How Many People Use Snapchat? Snapchat Demographics: Age 3 3.
Number of Snaps Created 4 4. Snapchat Mobile Usage 5 5. Snapchat Downloads 6 6. Common Sense Media rates Snapchat OK for teens 16 and up, mainly because of the exposure to age-inappropriate content and the marketing ploys, such as quizzes, that collect data.
It depends. If you set a time limit on a snap, it will disappear after it's viewed. However, recipients can take a screenshot of an image using their phones or a third-party screen-capture app. A phone screen-capture will notify the sender that the image was captured. But third-party apps don't trigger a notification. For these reasons, it's best teens understand that nothing done online is really temporary.
Before sending a sexy or embarrassing snap of themselves or someone else, it's important to remember that the picture could circulate the school by tomorrow morning. With a Snapstreaks, two users have snapped back and forth within a hour period for three days in a row.
Once you've established a streak, special emojis and statistics display next to the streakers' names to show you how long you've maintained a streak. Why do they matter?
For one thing, they add to your overall Snapchat score basically a number that reflects how much you use the app. For another, they can occasionally become the most important thing in a kid's life. Because of the intense bonds kids can form over social media, they can feel a Snapstreak is a measure of their friendship, and if they don't keep it up they'll let the other person down. Teens have even been known to give friends access to their Snapchat accounts to keep a streak going if they can't do it themselves for example, if their phone gets taken away for being online too much.
This can lead to feelings of pressure, anxiety and compulsion, so it's good to know if your kid has streaks going to get a window into why that selfie might feel really important. Snap Map displays your location on a map in real time. Only your Snapchat friends can see where you are. If your friends have opted into Snap Map, you can see their locations, too. You can turn this off or use it in Ghost Mode, which allows you to see the map but not be seen by others.
Snap Map also features news and events from around the world—for example, a political rally in Nicaragua, which displays as an icon on a map of the world.
The biggest risk with Snap Map is a teen having their location seen by all their friends—since some of their Snapchat contacts may not be real friends. Unless there's a specific event and it makes it easier for friends to know each other's location, it's best to leave Snap Maps off or use it in Ghost Mode. A story is a collection of moments in the form of pictures and videos that, taken together, create a narrative.
After Snapchat popularized the format, other social media services, including Facebook and Instagram, offered story-creation tools, too. On Snapchat, stories appear as circles, and when you tap them, they autoplay the pictures or videos the user collected. You can create personal stories that your friends can view for a hour period.
Or, if you think your Snap is particularly interesting or newsworthy, you can send it to Our Story. Our Stories are kind of like mini-documentaries of events, holidays, game championships or other things happening in the world on a particular day. Snaps are curated and compiled by the company. While it's cool to have your story added to Our Story, it's also very public, so kids should think carefully before submitting one.
When you sign up, Snapchat gives you your own unique QR code. When you meet a fellow Snapchat user and want to friend each other, you can just take a snap of the other person's code, and they're automatically added to your friends list.
Because it's so easy to find friends on Snapchat depending on your settings or exchange codes, teens may end up with virtual strangers on their friends list. For a variety of reasons, that can be risky, so it's best to talk to your teen about when it's safe to add people. Discover offers content created by celebrities, news and entertainment outlets, and other users. You can subscribe to specific Discover sources to receive their feeds.
While Discover offers some legitimate news from publishers including the New York Times and Vice Media, the offerings can be promotional and are frequently mature. But if your kid has signed up with their correct birth date, they'll miss the alcohol ads and other adult content that Snapchat filters out for underage users. Discover stories often feature promos prompting kids to "swipe up" to learn more which usually leads to ads or take a quiz which is usually a marketing tool.
First of all, for parents who monitor their children's smartphone use, Snapchat doesn't save pictures and messages sent so you can see them later. If you have a software package that allows you to see the content of your child's phone remotely online, you won't be able to see what was sent and then automatically deleted.
That may raise some concerns. Secondly, while the photo message disappears from the phone after a few seconds, it doesn't prevent the receiver from snapping a screenshot of the photo while it's live. To Snapchat's credit, if a receiver takes a screenshot of the photo, the sender is notified, but that may not be enough to prevent the photo from being shared later with others.
In addition, if a receiver knows that a message is coming, they could take a photo of the screen with another phone or digital camera and the sender would never know that their supposedly evaporating photo would be alive and well on someone else's device.
Finally, because of the lower risks of having a photo eventually making the rounds of the Internet, it's also tempting for teens to use Snapchat for " sexting.
One father, whose daughter was being bullied via Snapchat—a reportedly all-too-common occurrence—was able to use this workaround for good when he recorded one of the bullying snaps by taking a video of it on his own phone. Parents who allow their children to have Snapchat need to have a serious discussion with their kids to discuss the risks associated with the false sense of security that Snapchat may provide. Since its creation in , Snapchat has added other features that parents should be aware of.
Introduced in , Snap Map allows users to share their location in real-time with anyone on their Snapchat friend list and see the locations of their friends who do the same. The feature is a way to use the location services already available in many other smartphone apps. Since some of their Snapchat contacts may not be real friends, this is a big risk. Unless there's a specific event and it makes it easier for friends to know each other's location, experts advise leaving Snap Map off or using it in "ghost mode," which allows you to see the location of friends who haven't hidden their locations.
Launched in , the Discover feature allows you to see content from popular media channels—many of which offer sexually oriented content. Although Snapchat's terms of service discourage explicit content, these channels include images posted from magazines, television stations, and other content providers that can be inappropriate for children. A lawsuit filed in California in cited some of the offensive Snapchat Discover content including "people share their secret rules for sex" and "10 things he thinks when he can't make you orgasm.
A Snapstreak occurs when two users have snapped back and forth within a hour period for three days in a row. Once this occurs, a flame emoji and a number will appear next to the streakers' names to show how long the streak has been maintained.
Maintaining streaks is very important to teens because streaks allow kids to interact socially and feel part of something many of their peers are doing. For many kids, they're a measure of their friendships.
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