The peak number of clicks that a single account on LinkedIn received was about 1K, and the peak on Twitter was just under 7K… but that Twitter account published more than times that week. The lesson here? When you go viral on Facebook, you can go viral more than on other networks.
This is especially true if you are doing any retargeting. When it comes to posting on Facebook and LinkedIn, remember that you may only have between two and five posts per week that will get distribution by the networks' news feeds.
With that in mind, focus on the quality of each post and the content preferences of your audience , and aim to get more likes, comments, and shares as your metrics of success to build up your audience and to make the news feed algorithms work for you. And when it comes to Twitter, post freely — the timeline updates so frequently that you're at an advantage posting more often to reach more people.
Originally published Jun 1, PM, updated October 08 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software.
App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 7 min read. Social media can be an overwhelming place — even for the experts. DowSocial recommends sharing daily to LinkedIn, but doesn't provide a solid number. They suggest that daily shares keep your followers in the loop, but not overwhelmed.
HubSpot's benchmarks recommend posting at least twice a week on LinkedIn, while your maximum posting frequency should be no more than five posts per week. LocalVox says that once a day should be the most you share to LinkedIn. Post at least once a week to remain active. Nulou says to post to LinkedIn a minimum of two times a week to maintain consistency while five times a week should be your maximum number of posts.
Quick Sprout cited LinkedIn's own recommendations for an ideal posting frequency of 20 times a month, which is about once every business day. LinkedIn has a sparse analytics feature that will help you see the engagement each of your messages attracts. You can use that as a starting point when you test your frequency to see how posting more or less impacts your engagement. Just navigate to your Business Profile and select the Analytics tab to start your analysis.
HubSpot found that you should post to LinkedIn at least three times a week while posting 10 times should be your maximum. Post at least three times a week. Keep your maximum to 10 times a week. However, you can use Insights to gauge your most successful days and review the number of posts you shared on those days.
Click on Posts , and you'll see a graph of the popular days, followed by even more specific data related to the posts you've shared. Buffer says that major brands share on Instagram on average 1. DowSocial says to post to Instagram a minimum of three times per day. Since images are super sharable, posting a little more often would be fine, too.
Adobe says your Instagram posting frequency should be consistent with your goals. They say some brands succeed with as many as 10 photos per day. That might work well if you're sharing photos from an event, for example.
And on Forbes, Neil Patel says "posting frequency is not all that important for your Instagram marketing. Whether you post once or twenty times per day, do your best to maintain that same cadence. Iconosquare has an Instagram Analytics feature that will help you understand when to post. Part of its functionality lets you export your data into a spreadsheet where you can see the time you posted and the engagement each post received.
As you test your posting frequency, that could be helpful to gauge your engagement by day while analyzing the number of times you posted on Instagram. Knowing when to post is an essential piece of every social media strategy, but there is so much more to a high-performance social strategy than publishing at the right time.
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Answer: High: 2 posts per day Low: 1 post per day Recommended: 1 post per day Factor in the best times to post on Facebook: Post 1: 1—4 p. Factor in curation: Curate or reshare a post every other day. Post to Facebook once a day between 1—4 p. Answer: High: 51 tweets per day Low: 1 tweet per day Recommended: 15 tweets per day Factor in the best times to tweet: Tweet 1: 2 a. Tweet 2: 3 a. Tweet 3: 6 a. Tweet 4: 7 a. Tweet 5: 9 a. Tweet 6: 10 a. Instead we post on the or mark to give our content a little breathing room.
You might even consider adding publishing schedules to your ongoing social listening endeavours. Of course, if your target audience is made up of European innovation executives, make sure you schedule that post for 6AM Central European Time or even earlier if you want to make sure you catch Eastern Europe, too. For channels that also want to catch the UK, the earlier in the morning, the better.
Meanwhile, brands with a substantial audience in a specific region might consider creating a separate handle for that audience. This may have the added benefit of allowing you to post in a target language, too. Another option for those of you with a global customer base is publishing content around the clock. In which case, we definitely recommend a social media scheduler. Social media is always changing, and so are the people who use it.
For example, the exodus to remote work over the course of has resulted in more frequent social media use. Habits have shifted from checking feeds during lunch to checking between zoom meetings. If your audience is changing, your strategy might need to change too. Maybe once a quarter, according to Cohen. That said, we definitely review the best time to post for time-constrained campaigns. The key is to think of time as an important, but variable, factor as you continue to optimize your social media scheduling strategy.
But with the right data, optimizing your posting schedule can drive real results and improve your social ROI. Find out your best times to post on social media using Hootsuite Best Time to Publish feature.
Get Started. These Hootsuite hacks will help you save time, stay organized, and manage social media better—that is, they'll change your life forever. Social media content calendars are the best way to plan and organize upcoming content. Find out why you should have one. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad.
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